Institutional
The new trademark
The changes that have occurred in the organization and structure of the company brought about the need to create a visual identity that reflects these changes, and which is the new signature of the company called Gas Energy S.A.
The project of redesigning the Gas Energy logotype was by starting with directions to renew and to differentiate the visual identity, based on the company's new position, albeit keeping some of the roots of the previous logotype, since the roots of the organization are the same.
Thus, these colors were retained:
- Yellowish orange represents warmth and energy, the basis of the company’s work,
- Green confirms the commitment to sustainability in all of the Group’s activities.
- The two colors together refer to a Brazilian company and its founders.
Another aspect that was kept is the symbol represented by the letter "A" of the previous logotype, which was inspired by a picture of a smokestack (flare) with a flame. This symbol has a new design and a closed contour, as if done by hand, emphasizing that each solution that Gas Energy presents to the customer is unique and different.
The new lettering used and the exclusive adoption of green in the spelling of Gas Energy reinforce the more solid, robust structure of the new organization, and offer more clarity in the way of spelling, which must be done without an accent mark and with two separate words.